Ohio Investment Network


Recent Blogs


Pitching Help Desk


Testimonials

"I have been an investor for 2 years. Through this site I have managed to finance 4 projects. I am very pleased with my membership. "
Dave M.

 BLOG >> Recent

Startup Hardiness [Startups
Posted on March 17, 2014 @ 08:29:00 AM by Paul Meagher

I went down to the farm during march break. My main productive activity was to move three loads of hay bales from the mow of my barn onto a trailer for sale to a vet/farmer who was going to use them to feed various animals. A local 4H group is involved in the venture. I'm glad the hay is being used to raise animals and teach kids. Other than that, I was not able to engage in much productive work because the farm is still in the grips of cold icy snow making it difficult to do much without falling on your back (which I did 3 times). Such is life. Things will get busy soon enough.

We've had a colder than normal winter this year which makes me wonder how my grape vines and apple trees will do this year. Watching the cold icy blasts of snow, rain, and wind make me wonder if I'm crazy to try to grow grapes in this open ridge-top location. The vines, however, are supposed to be hardy to USDA 4 and 5 zones so, theoretically, they should survive another winter as I'm at around zone 5.

I was intrigued to learn more about hardiness zones when my permaculture book (Permaculture: The Design Manual) suggested each hardiness zone was simply a division of the farenheit temperature scale into 10 degree F zones. This seemed pretty arbitrary to me so I investigated further. As far as I can tell this is true as evidenced by this USDA hardiness zone map:

So the USDA hardiness zone map is basically a color-coded temperature map that maps minimum average annual temperatures to a set of colors corresponding to zones 1 to 11 where each zone corresponds to a 5 or 10 degree F range. There is no apparent science behind this particular division of the F temperature scale; it is just a useful device we use to guage whether a plant might be able to adapt to the minimum temperatures present in a particular location. The color patterning is largely determined by latitude of the location and nearness to large bodies of water.

So when you buy a plant you should only buy plants that have a hardiness zone that is appropriate to your location. You can buy a plant that is hardier than your zone (e.g., hardiness 3 or 4 when you live in hardiness zone 5), but you shouldn't buy a plant that is not hardy in your zone (e.g., hardiness 6 when you live in hardiness zone 5). This is just a general rule and there are many exceptions depending on natural or artificial microclimate effects.

Which leads me to wonder whether startups might be more or less hardy? Just like there is a wide variation in plants and the conditions under which they can live, perhaps there is variation among startups and the conditions under which they exist. Some hardy startups might be viable under a large range of conditions including inhospitable conditions where only a very hardy startup might survive, all the way up to pleasant conditions where a variety of startups with different hardiness levels can survive. Depopulated rural areas with depressed economies might represent zone 0 with populated urban areas with vibrant economies might represent zone 11. Startups exist in different socio-economic hardiness zones and a startup has to be more or less hardy to survive in the zone in which it chooses to live. Sometimes a startup that is not hardy enough to survive in the zone it has chosen to live in can survive if it moves to a zone where it is less difficult to survive. One lesson for startups that might be gleaned from the hardiness concept is that hardiness is not simply a feature of the startup, it is also a feature of the socio-economic landscape, and success comes about when the hardiness of the startup matches or exceeds the hardiness-requirements of the socio-economic zone the startup is competing in. Startups, unlike plants, have mobility and can move to markets where conditions are less severe in order to remain viable or thrive.

One question that remains unanswered in this discussion is what factors determine the hardiness of a plant, and by extension, the hardiness of a startup?

Permalink 

 Archive 
 

Archive


 November 2023 [1]
 June 2023 [1]
 May 2023 [1]
 April 2023 [1]
 March 2023 [6]
 February 2023 [1]
 November 2022 [2]
 October 2022 [2]
 August 2022 [2]
 May 2022 [2]
 April 2022 [4]
 March 2022 [1]
 February 2022 [1]
 January 2022 [2]
 December 2021 [1]
 November 2021 [2]
 October 2021 [1]
 July 2021 [1]
 June 2021 [1]
 May 2021 [3]
 April 2021 [3]
 March 2021 [4]
 February 2021 [1]
 January 2021 [1]
 December 2020 [2]
 November 2020 [1]
 August 2020 [1]
 June 2020 [4]
 May 2020 [1]
 April 2020 [2]
 March 2020 [2]
 February 2020 [1]
 January 2020 [2]
 December 2019 [1]
 November 2019 [2]
 October 2019 [2]
 September 2019 [1]
 July 2019 [1]
 June 2019 [2]
 May 2019 [3]
 April 2019 [5]
 March 2019 [4]
 February 2019 [3]
 January 2019 [3]
 December 2018 [4]
 November 2018 [2]
 September 2018 [2]
 August 2018 [1]
 July 2018 [1]
 June 2018 [1]
 May 2018 [5]
 April 2018 [4]
 March 2018 [2]
 February 2018 [4]
 January 2018 [4]
 December 2017 [2]
 November 2017 [6]
 October 2017 [6]
 September 2017 [6]
 August 2017 [2]
 July 2017 [2]
 June 2017 [5]
 May 2017 [7]
 April 2017 [6]
 March 2017 [8]
 February 2017 [7]
 January 2017 [9]
 December 2016 [7]
 November 2016 [7]
 October 2016 [5]
 September 2016 [5]
 August 2016 [4]
 July 2016 [6]
 June 2016 [5]
 May 2016 [10]
 April 2016 [12]
 March 2016 [10]
 February 2016 [11]
 January 2016 [12]
 December 2015 [6]
 November 2015 [8]
 October 2015 [12]
 September 2015 [10]
 August 2015 [14]
 July 2015 [9]
 June 2015 [9]
 May 2015 [10]
 April 2015 [9]
 March 2015 [8]
 February 2015 [8]
 January 2015 [5]
 December 2014 [11]
 November 2014 [10]
 October 2014 [10]
 September 2014 [8]
 August 2014 [7]
 July 2014 [5]
 June 2014 [7]
 May 2014 [6]
 April 2014 [3]
 March 2014 [8]
 February 2014 [6]
 January 2014 [5]
 December 2013 [5]
 November 2013 [3]
 October 2013 [4]
 September 2013 [11]
 August 2013 [4]
 July 2013 [8]
 June 2013 [10]
 May 2013 [14]
 April 2013 [12]
 March 2013 [11]
 February 2013 [19]
 January 2013 [20]
 December 2012 [5]
 November 2012 [1]
 October 2012 [3]
 September 2012 [1]
 August 2012 [1]
 July 2012 [1]
 June 2012 [2]


Categories


 Agriculture [77]
 Bayesian Inference [14]
 Books [18]
 Business Models [24]
 Causal Inference [2]
 Creativity [7]
 Decision Making [17]
 Decision Trees [8]
 Definitions [1]
 Design [38]
 Eco-Green [4]
 Economics [14]
 Education [10]
 Energy [0]
 Entrepreneurship [74]
 Events [7]
 Farming [21]
 Finance [30]
 Future [15]
 Growth [19]
 Investing [25]
 Lean Startup [10]
 Leisure [5]
 Lens Model [9]
 Making [1]
 Management [12]
 Motivation [3]
 Nature [22]
 Patents & Trademarks [1]
 Permaculture [36]
 Psychology [2]
 Real Estate [5]
 Robots [1]
 Selling [12]
 Site News [17]
 Startups [12]
 Statistics [3]
 Systems Thinking [3]
 Trends [11]
 Useful Links [3]
 Valuation [1]
 Venture Capital [5]
 Video [2]
 Writing [2]